I have always been fascinated by ancient Japanese culture, contemporary anime, and Japanese mythology. After watching Netflix’s anime series Yasuke, I was inspired to develop an original story shaped by that visual language and cultural context.

However, bringing the project to life properly would have required a substantial budget, a large production team, and a significant amount of resources. For that reason, I decided to put the idea on hold indefinitely.

Some time later, I returned to the project when I was given an opportunity to demonstrate my skills in generative AI. I used that opportunity to bring at least part of the original concept to life by creating a short teaser that captures the atmosphere, visual direction, and tone of the larger story.

The project became an experiment in exploring how generative AI could help translate an ambitious cinematic concept to the screen without the resources of a traditional large-scale production.

In December 2025, I began exploring AI-powered image and video generation for the first time. After running a few small experiments, I decided to take on a more ambitious challenge: creating an unofficial commercial for Arbuz, a grocery delivery service.

I wanted to develop an unconventional New Year story that would reflect the nature of the service without relying on a straightforward product demonstration. The main objective was to capture a sense of warmth, lightness, and holiday spirit — to create a film that could make the audience smile and evoke a genuine sense of affection.

At the time, my family had been rewatching the animated film *Madagascar*, followed by *Mr. Popper’s Penguins*. Both films became key creative references for the concept. This led to the creation of the main character: a charming penguin with almost human-like intelligence, preparing for the holidays in his own way and sharing the joy of the New Year with the people around him.

Some time after the commercial had been completed, a story about a penguin that had separated from its colony and wandered alone toward the mountains went viral around the world. As a result, penguin-related content suddenly became part of a major online trend. However, my film had been conceived and produced well before this story gained attention. It was never intended to capitalize on a viral moment or generate publicity through a trending news story.

For that reason, I chose not to develop or actively promote the project at the time. Publishing it in the middle of that media cycle felt inappropriate, as it could easily have been interpreted as an attempt to exploit a sensitive and widely discussed story.

This project became my first complete experience of producing a commercial film with generative AI — from the initial idea and visual concept development to the production of the final video.

An alternative version where the focus shifts from engineering to visual aesthetics. The main objective of this video was to visually highlight the lineup update — the introduction of the studio monitors in new colorways. The emphasis is on the enclosure's aesthetics and the visual diversity of the design.

A commercial motion design piece dedicated to the Genelec 8341, a compact three-way coaxial studio monitor. The primary goal of the video was to visually communicate the device's core technology: its point-source acoustic design, which delivers precise phase alignment and neutral sound reproduction.

Splice Bridge is a plugin that links the Splice desktop app to a DAW. It routes audio from the Splice catalog directly onto a selected track in your project, automatically matching the sample's tempo and key before it is downloaded.

Sajda is a comprehensive Islamic app designed to support Muslims in their daily religious practices. Key features include accurate prayer times with Adhan notifications, a Qibla compass, and the full text of the Holy Quran complete with translations and audio recitations.

Altair believes his parents are astronauts on a secret mission. After a serious illness, his fantasy becomes a dangerous journey toward a truth his grandfather has hidden for years.